Communication Creates Sustainable Change
Jeff Wetherhold provides evidence-based communication systems that stabilize engagement and reduce turnover during change.
Aligned Messaging
Leaders speak with one voice about change. Staff receive consistent messages.
Risk Visibility
You see where change is stalling and why. You can address risks before they become expensive.
Manager Capability
Managers bring clarity and confidence to difficult conversations with staff who are skeptical or uncertain.
Why Engagement Drops During Change
Leading change is everyday work. Most organizations still treat it like an event.
Plans, workshops, and formal announcements are outdated by the time they are done. Without a system, daily communication breaks down under pressure, engagement drops, and turnover follows.
What does this look like? ​​​
Leaders explaining the same change differently across the organization.
Managers navigating difficult conversations without clear guidance and support.
Engagement problems that stay hidden until turnover rises.
The Sustainable Change System
Communication needs to be reliable every day, not just during rollout. The Sustainable Change System aligns leaders, equips managers with evidence-driven skills, and makes adoption risks visible and specific.
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How It Works
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Aligns leadership communication before manager work begins
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Identifies which phases of change adoption are unaddressed
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Reveals where communication breaks down for internal ownership
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Builds manager capability to use evidence-driven communication in real conversations
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Provides quarterly measurement to make progress clear
Proof
Research shows 88% of organizational change efforts produce no lasting results, most often because communication fails.
The Sustainable Change System’s methods were tested at scale during sustained disruption across 100+ organizations.
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Outcomes vary by organization and depend on leadership participation and manager adoption.
Results
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Statewide initiative​​
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400+ leaders across 100+ organizations
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Peer-reviewed publication (JMIR Research Protocols)
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97% applied learning rate
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40% increase in capability to implement changes
Why Leaders Choose This
This system is designed to reduce risk and rework.​
What this includes
Leadership alignment up front
Clear diagnostics to understand risk
System installation to build capability
Evidence-based methods executives respect
Measurable momentum every quarter
What this is not
One-off workshops or trainings
Guidance without support
Culture building
Manager sessions without leadership alignment
Ongoing dependency
Other Ways to Engage
Speaking
Jeff speaks at conferences, leadership retreats, and organizational gatherings on topics that challenge conventional thinking about change. Many System clients start here.
Podcasts
Many organizations discover Jeff’s work through podcast interviews. These introduce the communication challenges most organizations overlook.
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Custom Options
Some organizations need strategic support that doesn't fit the full System timeline. Jeff provides focused advisory and planning sessions to meet their needs.
What Clients Notice
Frequently Asked Questions
Is this a training program?
No. This installs a communication system with practice and measurement.
How long does it take?
The Sprint runs 60-90 days and produces usable outputs regardless of next steps. Quarterly Change Packages run 90 days for organizations that choose to continue.
Who needs to participate?
Leadership participates in alignment sessions. Managers participate in practice cohort. HR coordinates but doesn't carry the work alone.
What do leaders need to do?
Participate in alignment and use shared language consistently.
What result should we expect?
Clearer communication, visible risk indicators, and steadier engagement during change.
What does this not do?
This does not promise culture transformation. It focuses on observable communication behavior and system installation.